Square Watermelon

I heard about these from my Japanese teacher but had never actually seen one before. The idea behind these square watermelons is that they fit on refridgerator shelves more easily. Although they are supposed taste just like a regular watermelon, their practicality is deminished by the fact that they are more expensive. So it's more like something you'd give as a gift as opposed to something to get with your weekly groceries.

Source: Danny Choo